Discover a complete view of your customers online and offline by bridging the gap between website analytics and data captured from other channels. SIGMA analysts pull customer-level insights from your web analytics tools, using predictive and segmentation techniques that combine web analytics with offline data sources to grow your business.

Refine your online tactics for maximum results by defining and tracking key metrics and goals, and discover the hidden insights within your website traffic and customer data that affect your business across multiple channels.

Developing the correct reporting metrics that gauge success and drive strategies for each goal within your interactive strategy is vital, but more importantly, SIGMA helps you align your digital goals with your company’s overall multichannel marketing strategy.

 
• E-Commerce Conversion Analysis 
 
• Multichannel Revenue Attribution 
 
• Site Testing and Optimization
  

With our extensive experience in predictive and marketing analytics, SIGMA strives to provide you with in-depth understanding of exactly who your customer or prospect is.

 
• Campaign Analysis 
 
• Online and Offline Customer and Prospect Strategic Profiling
  

SIGMA analysts are adept at digging insights out of all the major web analytics platforms, and that means a fast start to your project. SIGMA can also help configure custom reports and troubleshoot implementation of your tools, if necessary.

 
• Google Analytics 
 
• Adobe Omniture 
 
• Unica NetInsight, WebTrends, Coremetrics, ClickTracks, HBX, and more 
 
• Custom Dashboards and Ongoing KPI Reporting